CravingAlchemy™
Transform cravings into your vibrant, juicy life
Your weight struggle is an outward reflection of a deeper struggle within.
And when you try to fix that with restriction, you end up feeling deprived.
The problem is you are using food to fix problems that have nothing to do with food:
You are disconnected and need grounding
You are exhausted and need energy
You’ve been overwhelmed so long its changed your metabolism
You learned to fear your emotions
You don’t know better ways to give yourself comfort or love
You aren’t getting enough nutrients for cellular function
You have forgotten how to have true joy
Your cravings are a signal. Instead of trying to suppress them with willpower (or just giving up), they are showing you what needs healing. When you heal WHY you're over-eating, everything else falls into place!
You’re don’t need a better diet or more willpower. You need healing and new habits that help you feel empowered, nourished and supported.
What is CravingAlchemy™?
Food cravings are those intense desires to eat that come out of nowhere and usually have little to do with physical hunger. You know its a craving by the intensity. You are either craving a specific food (usually one high in sugar, fat or salt) or any food will do, but you just can't get satisfied. Because it's not about hunger.
Historically, alchemy was the mystical science of transforming lead into gold. Here, the undesirable food cravings become a signal of something that needs nourishment or healing, which drives the transformation. The result is deeper, lasting satisfaction and a richer, vibrant life.
Chronic dieting and emotional eating aren’t the real issues, but symptoms of deeper hunger. In just 150 years we have gone from centuries of scarcity to an over-abundance of food. Your body was designed to crave sugar and store calories for the lean times. Now, everything has changed:
Your food is less nutritious and designed to be irrestible so you buy more
You are enduring chronic stress without a tribe and other kinds of support
Your job is mostly sitting with movement another task in your busy life
People struggling with weight were efficient at survival during scarcity, but now you have to fight against your body with willpower. On top of this, you start each day with a limited amount of mental restraint. This means that, inevitably, you will hit a bad day that takes more and fall off track.
Willpower fails when the root causes aren’t addressed, but when you ease the cause, cravings go away!

Craving Alchemy™ focuses on why you eat. The fight is gone. Instead, you are listening and supporting your body, mind, and heart with what they are really hungry for:
Mind: shifting underlying beliefs and fears that drive behavior to ease effort and self-sabotage
Body: ensuring physical needs are met means less hunger and cravings (and a higher metabolism!)
Heart: learning to nourish your emotional needs and honor feelings means more authenticity and joy
Craving Alchemy isn’t just about ending food struggle, it’s about learning new ways to meet your needs for comfort and care (other than food) so life gets richer!
The 3 Pillars of CravingAlchemy™
A craving is communicating that something within the body, mind, or heart needs attention.

Mind
Our beliefs are shaped early in life, often before we are even aware. This means we might act in ways that seem against what we think we want, so the struggle is hard.
By aligning the subconscious and updating beliefs and behaviors in more empowering ways, the need to use willpower just goes away.

Body
Your body is designed for survival. It triggers cravings and holds weight if primal signals are focused on safety from starvation.
When physiological factors like genetics, biochemistry, stress hormones, and inflammation are addressed, the body keeps metabolism high, optimizes energy, and releases weight.

Heart
Food cravings are often a sign of disconnection. Our past taught us to power through and cope in ways that no longer work.
When we nurture our heart by honoring feelings and improving self-care, we satisfy our hunger on a deeper level and no longer have to rely so heavily on food.
CravingAlchemy Heroine's Journey
Craving Alchemy Heroine's Journey is a 5-month program to transform your over-eating from feelings of inadequacy to full radiance. It is a step-by-step journey leading you through building self-worth to address overwhelm and nourish self, so you have tools to handle life and feel empowered over food:
CravingAlchemy is a trademark of Juicy Juniper LLC.
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